BUT they love sweet cereal. Who doesn't? ;o)
My compromise is to mix a sugar cereal with a more healthy (and not sweet!) cereal. I long ago decided on L**ky Ch*rms (well, it's knock-off cousin) because it's fun without being super-sugary. I mix a 24oz bag with a regular-sized box (14 oz, I think) of Aldi-brand plain Ch**r*os. I do this as soon as I bring it home from the store & keep it in a tall plastic container. This definitely gives them the sweet taste without beeing too much sugar, and I feel good about the healtheir stuff they're getting with the 'O's. And, since the 'O's are cheaper, it brings the cost-per-bowl down too.
What's your favorite way to save money on kiddie-friendly food?